Field Guide 01 · Deep Dive
Step 04 — Check the demand signal › Execution detail

Reading the demand signal

Supply is half the story. A pool of thousands is worthless if every rival is hunting the same people. Demand turns a raw count into the number that actually predicts whether you'll win.

AWhat demand actually measures

Four signals, read together, tell you how hot a profile is right now and who you're fighting for it.

Active posting volume

How many open reqs target this profile in your geography. The raw heat reading — rising volume means intensifying competition.

Time-to-fill

How long these roles sit open. Long fills signal scarcity — the market is struggling, not just you.

Competitor set

The named companies posting for this profile. Who you're up against — and whether they outgun you on comp or brand.

Posting velocity trend

The direction over 6 to 12 months. Acceleration is the real tell — a profile heating up fast will be brutal by next quarter.

BThe supply-to-demand ratio

This is the number the whole snapshot turns on. One figure that says how contested the talent is.

The core calculation
Qualified pool
from step 02
÷
Active reqs
this geography
=
Candidates per open role
the heat index

Read it simply: a high ratio means plenty of talent per opening — you have room to be selective. A low ratio means every qualified person has multiple suitors — you're in a fight, and comp, speed, and brand decide it.

> 50 : 1
Loose market

Talent abundant relative to demand. You can hold standards and move at a normal pace.

10–50 : 1
Balanced

Competitive but workable. Speed and a clear pitch matter; you'll win a fair share.

< 10 : 1
Tight market

Scarcity. Expect bidding wars. Comp, brand, and a flawless process decide who lands the hire.

Treat the bands as directional, not absolute — they shift by function and seniority. A senior analog or RF pool runs tight even at higher ratios because the addressable, movable slice is small.

CWhere to pull demand data

Job postings are the rawest demand signal there is. These are where you read them.

Paid · platform
Best for: normalized posting volume, time-to-fill, and competitor breakdown by skill and geo.
Paid · platform
Best for: demand by company and location, with peer-set comparison built in.
Paid · platform
Best for: hiring demand and the supply/demand ratio natively, plus named competitors.
Free · board
Best for: a quick live read of raw posting counts when you have no platform access.
Free · aggregator
Best for: fast cross-board sanity check of who's actively posting a profile.
Free · official
Best for: macro occupation growth to frame whether demand is structural or a blip.
DUsing AI to read demand

AI compiles the competitor set, reads the velocity trend, and translates a ratio into a plain-English verdict you can hand a hiring manager.

Competitor scan. Find who's actively hiring a profile right now, with sourced postings and recent news.
Synthesis. Turn raw counts and a ratio into a competitive read and a clear verdict.
The hard numbers. Pull posting volume, trend, and time-to-fill directly — AI interprets, the platform measures.
Prompt 1 · Competitor demand scan
Find the companies actively hiring for [role] in [geo] right now.

For each, tell me:
1. Roughly how many open reqs for this profile
2. Whether their posting volume is rising or flat over recent months
3. Their likely comp tier and employer-brand strength for this talent

Rank them by how much of a threat they are to me winning this hire,
and name the 3 I should worry about most.
Prompt 2 · Ratio to verdict
For [role] in [geo]:
- Qualified pool: [n] (from my sizing)
- Active reqs targeting the profile: [n]

Calculate the supply-to-demand ratio, place it on a loose / balanced /
tight scale, and write a 2-3 sentence verdict a hiring manager can read.
Note any reason the headline ratio overstates how winnable this is
(e.g. how little of the pool is actually movable).
Prompt 3 · Velocity trend read
Here is monthly posting volume for [role] in [geo] over the
last 12 months: [paste the numbers].

Tell me:
1. The trend — accelerating, flat, or cooling
2. Whether this looks structural or a short-term spike
3. What it means for timing — should we move now or will it ease?
EGuardrails
Before you trust the ratio
!Postings double-count. One role gets posted to five boards. Use a normalized platform, or de-dupe — a raw board sum inflates demand.
!Match the denominator to the numerator. If the pool is one metro, the reqs must be the same metro. Mixing geos breaks the ratio.
!Movable pool, not total pool. The honest ratio uses the slice that will actually move. A big pool of locked-in people makes a loose market look real when it isn't.
!Trend beats snapshot. A single-month count misses the story. Acceleration is what bites you next quarter — always read the direction.
Cross-reference → Step 02 (pool sizing, supplies the numerator) · Step 06 (movability, corrects the pool) · Step 07 (verdict)